30/04/2010

• Awards success for Stagecoach East
• Second honour for successful express coach service
• Stagecoach Oxfordshire also recognised at awards ceremony

Stagecoach UK Bus company Stagecoach East is celebrating after winning a prestigious award at the 2010 UK Coach Awards.

The company won the Coach Marketing award for its successful X5 service between Oxford, Milton Keynes and Cambridge. The judges described the marketing of the service as "a clever and well-executed marketing campaign that made excellent use of both conventional and new media, and certainly delivered passenger growth on the route".

The win is the second award for the X5 service in the past six months after it was named 'Express Operator of the Year' at the 2009 UK Bus Awards in November.

Stagecoach East Managing Director Steven Burd said: "It is an honour, and a real credit to our marketing team, to be recognised with this award. We are committed to providing high quality, good value, reliable bus and coach services and I am delighted that our marketing efforts in attracting more people on to greener, smarter travel have been rewarded."

At the awards ceremony, which was held in Manchester's Midland Hotel, Stagecoach in Oxford was named as runner-up in the Accessibility category for it's Oxford Tube service which provides express coach services between Oxford and London, offering journeys up to every 10 minutes. The Oxford Tube marketing team were also Highly Commended in the Coach Marketing Award.

ENDS

For media enquiries, please contact: Stagecoach Group Communications on 01738 442111 or email media@stagecoachgroup.com

NOTES TO EDITORS

Stagecoach Group
Stagecoach Group is a leading international public transport group, with extensive operations in the UK, United States and Canada. The company employs 30,000 people, and operates bus, coach, rail, and tram services.